I'm Katie, an editor and stylist in New York.
What I can do for you: I specialize in content development that combines data and insights-driven strategy with brand-focused editorial and creative direction. I help you engage audiences with storytelling that brings products to life, pairing compelling imagery with cohesive copy that works across channels.
What this can look like:
Define 'content' and its strategic role across consumer touchpoints to help reach your business goals, whether that means growing an audience or evolving your brand positioning.
Conduct a competitive analysis and content audit to find what’s working, what’s not, and prioritize channels for your industry.
Create a framework that clearly describes what your brand talks about, where, and why, building a content ecosystem across owned, earned, and paid media that becomes more than the sum of its parts.
This can include establishing content pillars, launching new content franchises, or developing an integrated content calendar.
Supply teams with playbooks for each channel that turn competitive analysis, brand positioning, and consumer insights into inspiring and actionable guidelines that are consistent in concept but dynamic in expression.
Inject long-form SEO-focused content with a distinct brand point-of-view to drive organic search and traffic.
Where I've been: As a Senior Style Editor at Martha Stewart Living and Martha Stewart Weddings magazines, I conceptualized and styled stories in the lifestyle space, covering everything from home and entertaining to fashion and DIY. I fell in love with the entire process: from pitching fresh new ideas to perfecting the execution of the tiny details that make the story feel considered. It was a good thing.
In 2011 I co-founded For the Makers, a small but beloved digital platform for DIY supplies and tutorials. It was an early innovator in building an e-commerce experience around editorial content. I've spoken at South by Southwest Interactive about creating content that drives sales and community.
In 2015 I wrote Make a Statement: 25 Jewelry and Accessory Projects, and before that I designed and merchandised accessory collections for retailers like Anthropologie, Club Monaco, and Target.
Off the clock: I have a soft spot for radishes, Alex Katz paintings, vermouth, summer thunderstorms, last-minute get-togethers, and tinned fish. My scientist husband and I live Cobble Hill, Brooklyn with our young son Hart.
